Coffee Hit started as a microroasting brand and is now an FMCG and Online retailer.

coffeehit.com.au

Coffee Hit

Our Story

Coffee Hit is specialty coffee that doesn’t take itself too seriously, but takes flavour seriously every time. Born in the backstreets of Melbourne in 2008, we’ve grown into a fast, fun, and flavour-packed brand roasting in Melbourne, brewing across Australia, and now landing in homes and some FMCG too. It's easy, whether you’re ordering online, sipping in-store, or grabbing a bag on your grocery run. Behind the scenes, we’re a carbon-neutral crew of coffee lovers doing our bit for the planet, one delicious cup at a time. Delivering the good stuff, always.

At a Glance

Here’s a snapshot of the scale, impact, and capability that Coffee Hit brings to the Nomad Coffee Group.

100+

FMCG outlets across Australia and SE Asia use Coffee Hit

15+

Years roasting specialty coffee in Melbourne

20%

growth in online sales in 2024

B2C

We roast the good stuff and bring it straight to your door. Coffee Hit’s whole bean and ground coffee is specialty-grade, roasted in Melbourne, and made to slot right into your daily routine. No snobbery, just tasty, consistent brews for everyday legends. Whether you’re team plunger, espresso, or stovetop, we’ve got your back with coffee that always hits the spot.

B2B

We take specialty coffee mainstream. Coffee Hit partners with FMCG and retail giants to deliver accessible, great-tasting coffee at scale, without compromising on quality. With proven success in major supermarkets and a focus on consistency, shelf appeal, and nationwide delivery, we make it easy for partners to serve the good stuff, wherever their customers are.

Our Team

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Sustainability

At Coffee Hit, we’re serious about great coffee and just as serious about doing right by the planet. We’ve been proudly carbon neutral since 2022, and we’re working hard to minimise waste and packaging across our operations. So far, we’ve diverted 75% of our waste from landfill, reduced packaging by 15%, and we’re on track for all packaging to be recyclable or reusable by 2025. From using compostable shipping bags to improving packaging recyclability, we’re making every cup count, for coffee lovers today and the generations to come. Because sustainability isn’t optional, it’s just how we do things.

Careers

At Nomad, we believe great coffee starts with great people. Whether you're behind the roaster, behind the bar, or behind the scenes, you’ll find a place where your contribution matters. We’re proud to be officially certified as a Great Place to Work®, recognising the inclusive, supportive, and purpose-driven culture we’ve built together. With roles across roasting, retail, sales, marketing, training, operations and more, there’s plenty of room to grow your career, your way.